Magazine has patients asking doctors for treatment

Picture This is a professional, 16-page, full-color glossy publication, filled with educational articles and "real-life" stories. It documents the often life-changing results patients have experienced. "Nothing is more believable than an individual`s personal testimony," says Marcia Lambert, director of CustomCare, a nationally recognized, dental-sales training and marketing firm. Lambert, who has sold millions of dollars in dentistry as former owner of a dental practice, and serving as patient-

Picture This is a professional, 16-page, full-color glossy publication, filled with educational articles and "real-life" stories. It documents the often life-changing results patients have experienced. "Nothing is more believable than an individual`s personal testimony," says Marcia Lambert, director of CustomCare, a nationally recognized, dental-sales training and marketing firm. Lambert, who has sold millions of dollars in dentistry as former owner of a dental practice, and serving as patient-care coordinator in dental offices nationally, understands patient motivation. "Patients want to hear from others who have been pleased with their results, especially if the recommended treatment is costly or complicated. Picture This allows dentists to fill that need."

The magazine features top dental practices nationally, selected by Picture This editors, based on strict criteria for excellence. For more information on the selection process and how to get the magazine, call CustomCare at (800) 482-4734 or (425) 688-0108.

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