Online patient referral service available

Designed to increase new patient flow and practice production, smileworks.com actually screens and matches patient referrals with member dentists.

Designed to increase new patient flow and practice production, smileworks.com actually screens and matches patient referrals with member dentists.

A $30 million consumer ad campaign to drive consumers to the site kicks off with commercials and promotional tie-ins with Columbia TriStar`s major motion picture release "Stuart Little." In addition to new patient referrals, members receive a customized homepage, e-mail, inclusion in the "Find Me a Dentist" search engine, maps/directions provided to new patients, and more. Consumers enter detailed information, including location, chief complaint, payment method, and insurance (if any), and smileworks.com matches them with a member dentist`s profile, at no charge to consumers. Screened referrals are e-mailed and faxed to the member`s office for immediate follow-up.

For a limited time, dentists who qualify get a free, no-risk, six-month trial membership.

For more details, contact smileworks.com at (800) 527-3733, or go to www.dentist.smileworks.com.

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