The Business of Dentistry

You will learn what makes a dental office successful and profitable.

A Peer-Reviewed Publication Written by Alan Richardson


Basics of Business Success

You will learn what makes a dental office successful and profitable. The areas discussed in detail include; the importance of delivering high quality dentistry, providing exceptional customer services and understanding what makes the business work and be profitable, safeguarding the patient base as the most valuable asset by understanding continual care, the role of insurance, management of collections and receivables. Also discussed is the role of leadership to ensure the team is committed to common vision and goals, so the practice is a fun place to work, is productive, profitable and a place that patients enjoy visiting.

Educational Objectives:

At the conclusion of this educational activity the participant will be able to identify the following:

  1. The importance of delivering high quality dentistry
  2. The basics of practice profitability
  3. The four primary areas to manage for success
  4. The importance of exceptional customer services
  5. The importance of leadership
  6. How to minimize embezzlement

This educational activity was developed by PennWell's Dental Group with no commercial support.

This course was written for dentists, dental hygienists and assistants, from novice to skilled.

Educational Methods: This course is a self-instructional journal and web activity.

Author Profile

Alan Richardson, As a peak performance coach, Alan brings to the business of dentistry a refreshing, stimulating perspective based on more than 30 years experience in heavy industry and business management. As a Chairman and CEO of public companies and having lived and worked in many parts of the world, his insightful knowledge and experience adds a dimension unique to the field of dentistry ... a leader of large teams worldwide. Born in England and educated at King's College, University of London and the Imperial College of Science and Technology in London, his broad international experience adds vitality and energy to everything he does. A lecturer, writer and executive coach to many of North America's leading dentists, Mr. Richardson draws on his strategic strengths and experiences to coach dentists, both professionally and personally. Alan is the Chief Executive Officer of The Richardson Group, providing consulting and management services to the healthcare industry. His goal as a coach is to be a catalyst that moves people to action and achievement of their goals. He can be contacted at or toll free 888-495-3623.

To view this course in its entirety, please click here.

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