Not all dentists need "Cadillacs"

July 1, 2000
I am aware that your competition (April issue) was for "dental design," but I must say that it partially came across as "who has bought the most toys." Dental Economics should have some bearing as to whether an office is the best or not. With "Economics" in your magazine`s title, you have an unstated purpose to help the profession with financial advice. This contest projects the idea that having all these toys is the best thing you can do.

Lewis R. Morrison, DDS

Clifton Park, N.Y.

I am aware that your competition (April issue) was for "dental design," but I must say that it partially came across as "who has bought the most toys." Dental Economics should have some bearing as to whether an office is the best or not. With "Economics" in your magazine`s title, you have an unstated purpose to help the profession with financial advice. This contest projects the idea that having all these toys is the best thing you can do.

Was the winning office financially viable? Is the overhead 50 percent or 80 percent?

Don`t get the wrong idea. I have every operatory equipped with a computer and intraoral cameras, as well as patient education, but I do question the need for some of the other equipment. Your winners do look young enough to be able to do this out of cash flow, but let`s be careful not to project to all dentists that we need to drive "Cadillacs" in order to be respectable.

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