These have already been played . . .
Online [marketing]: 8 points
Good news: double letter score! Bad news: every letter is 1 point. Online marketing is cheap and appealing, but sometimes you get what you pay for.
Reviews: 42 points
Triple word score! Reviews can really pay off. And remember placement. If a W or V had hit the double letter score space, that’d be a 22-point swing. Prioritize reviews on Google and Facebook: 84% of consumers trust these just as much as word of mouth!1
Don’t let your revenue hit one of these! Market consistently and don’t rely solely on referrals.
Website: 14 points
Websites are requirements, but they aren’t a marketing strategy. They’re a means used to turn the traffic from your marketing into a new patient.
PPC ads: 24 points—very decent!
Like I keep saying, placement is everything. If you’re running pay-per-click (PPC) ads, make sure they’re restricted to your local territory and included on Google Maps results.
Posts: A disappointing 9 points
Facebook is cracking down (even more!) on the reach of organic posts. Get around this by sharing and boosting your best posts. For example, this would’ve been a better play had the P landed on the space with the triple letter score.
Training: 140 points—Holy moly!
Two triple word scores and a 50-point bonus for using all seven letters! Just goes to show you: training your staff properly (from the time they pick up the phone to when they say, “Have a nice day!”) creates momentum that adds up quickly.
Unscramble the words in your hand to to the right and play it in the space indicated. You’ll nab a triple word score plus the 50-point bonus for playing all your letters.
Hint: this marketing tactic is extremely effective if you play it right, like many of my clients who have increased new patient numbers 147%, 156% and even 300%!
