Dental Economics presents: The Marketing Playbook

Why does someone choose to be treated by you and not the practice down the street? How do we replicate and amplify that success to others in your community?
Our profession has never seen so much change in such a short period of time. Innovations in materials and technology, competition from consolidating group practices, rapidly evolving media platforms, and a global pandemic are just a few of the challenges dentist business owners must face. And through it all, our practices must create and convey value to our patients. We must work to remain relevant; it rarely comes passively. We should always be thinking about how to successfully engage patients, whether we’re just starting our ownership journey or we’re anticipating where our successful practice needs to be in the future. It’s not an easy task and Dental Economics is here to help.

Join us on October 14th–15th at the DoubleTree Resort by Hilton Paradise Valley-Scottsdale, Arizona, for the 2021 Principles of Practice Management Conference. This year’s theme is “The Marketing Playbook” and our aim to provide you with exactly that. We’ve put together a comprehensive program that will help you discover and effectively communicate value.

We’ll also host panel discussions with our speakers, networking with companies who want to see you succeed, and some well-earned social time with colleagues at the pool bar. Like our past conferences, The Marketing Playbook promises to be day and a half packed with actionable education and camaraderie.