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    Colgate revolutionizes toothbrush design

    June 1, 1997
    Colgate-Palmolive Co. introduces the new Colgate Wave toothbrush. By starting the design from the handle instead of the head, Colgate scientists were able to develop a brush that looks and feels radically different. It has a unique, nonslip, molded handle, designed to fit snugly in the patient`s grip. The toothbrush offers more than comfort; an independent clinical study showed that the new Colgate Wave toothbrush helped to remove plaque more effectively than two different flat-trim brushed. For

    Colgate-Palmolive Co. introduces the new Colgate Wave toothbrush. By starting the design from the handle instead of the head, Colgate scientists were able to develop a brush that looks and feels radically different. It has a unique, nonslip, molded handle, designed to fit snugly in the patient`s grip. The toothbrush offers more than comfort; an independent clinical study showed that the new Colgate Wave toothbrush helped to remove plaque more effectively than two different flat-trim brushed. For additional information, circle the number below.

    COLGATE-PALMOLIVE CO.

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