Dental CEO skills: How you are unintentionally losing 70% of your potential new patients

Discover how you might be losing 70% of potential new patients and learn strategies to optimize your onboarding process. Join this webinar to enhance your patient acquisition and boost your practice's production and retention.

The on-demand recording for this presentation is now available. Register today to access the video!


If you want to see more high-quality new patients, spending more money on marketing isn’t always the answer. By study, the average dentist only successfully schedules 23% of the potential patients who contact the office, and that’s not even counting all the others who fell away for various reasons before picking up the phone. So, for every 23 new patients you see, there are likely 77+ that you should have seen. Let’s start getting those patients into the office and optimize the onboarding process to increase production and retention!

What You'll Learn:

  • Reviewing your marketing and new patient acquisition protocols from the perspective of a CEO. You don’t need to become a marketing expert, but you do need to be in control of this aspect of your business as a practice owner.
  • The most common mistakes and inefficiencies dental offices make that turn away new patients, and how to fix them.
  • How to assess your own office to determine where there are problems and how to translate your new patient marketing efforts into increased production and profitability.   


Jeff Santone, MA. Econ.

Jeff Santone has a unique perspective on the dental business model, having worked as a financial analyst for the Federal Reserve and then gone on to own and operate multiple highly productive and profitable dental practices. Jeff has lectured to thousands of private practice dentists in the US and Canada on practice management topics. 

Moderator | Dr. Pamela Maragliano-Muniz

Dr. Pamela Maragliano-Muniz is chief editor of Dental Economics. Dr. Maragliano-Muniz is a board-certified prosthodontist, she owns a private practice, Salem Dental Arts, and lectures on a variety of clinical topics.

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