Every community has a dentist patients trust first; the one who consistently earns high-value cases and long-term loyalty. That status isn’t accidental; it’s built through clear communication, clinical confidence, and a patient experience that feels intentional. This week’s feature outlines the habits that set “go-to” dentists apart and offers simple steps you can apply right away. If you’re aiming to elevate your reputation and attract more of the cases you want, start here.—Chief Editor Pamela Maragliano, DMD