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  • Volume 111, Issue 4 (April 2021)

    • Volume 111, Issue 4 (April 2021)

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    10 dumb things that smart dentists do

    Richard H. Madow, DDS
    Feb. 1, 2023
    Have you done any of these dumb things in your practice? Chances are you have. Here's some advice for avoiding these mistakes in the future.
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    Practice

    8 tips for increasing your marketing ROI

    Kristie Boltz
    April 20, 2021
    Your practice probably places a fair amount of importance on things like infection control, up-to-date equipment, and staffing, but what about marketing? As Kristie Boltz explains...
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    Overhead and Profitability

    Sustaining profitability during a pandemic

    Louis Malcmacher, DDS, MAGD
    April 20, 2021
    They say that a person’s true character is often revealed in the midst of a crisis; likewise, we can learn a lot about our practices from going through a pandemic. Is your practice...
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    Science & Tech

    Improved efficiencies in implant dentistry

    Gary Morris, DDS
    April 16, 2021
    In implant dentistry, change is the only constant. Drs. Gary Morris, Mark Steinberg, and Carl Drago explain how site-specific implants for implant surgical and prosthetic therapies...
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    Science & Tech

    Clear aligners: A journey of calculable change

    Kristine Aadland, DMD
    April 16, 2021
    Dr. Kristine Aadland explains how she is incorporating clear aligners into her dental practice workflow, profitably.

    More content from Volume 111, Issue 4 (April 2021)

    Photo courtesy of Dr. Norman Marks
    Figure 1: Bitewing radiograph made with a state-of-the-art CMOS sensor shows only a few suspect areas of caries.
    Science & Tech

    Overcoming CMOS sensor challenges

    Gordon J. Christensen, DDS, PhD, MSD
    April 13, 2021
    Dr. Gordon Christensen outlines several ways to mitigate the challenges the current generation of digital radiographs presents.
    Salierno Chris 2020
    Practice

    Your marketing playbook

    Chris Salierno, DDS
    April 12, 2021
    To best serve your patients, it’s critical to know which business you’re in and how to reach your customers—all of which make up your strategic marketing plan.
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    Ticktock, ticktock...what social networks we should be on in 2021?

    Lou Shuman, DMD, CAGS
    April 12, 2021
    These days, it's part of business to incorporate social media in dentistry. Lou Shuman, DMD, CAGS, shares information about four social media platforms dental professionals should...
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    Law
    Industry News

    ADA long-term advocacy yields legislative victory for dentists and patients

    Daniel J. Klemmedson, DDS, MD
    April 1, 2021
    Years of advocacy has led to the Competitive Health Insurance Reform Act being signed into law; a victory for dentists and patients versus insurance companies.
    Image courtesy of Ivoclar
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    Science & Tech

    I have it—you want it! Variolink Esthetic LC HV

    Howard S. Glazer, DDS, FAGD
    April 1, 2021
    In this bimonthly column, Dr. Howard Glazer reviews a promising new product or material to hit the dental industry. In this installment, learn more about Variolink Esthetic LC...
    Image courtesy of Voco
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    Science & Tech

    I have it—you want it! Provicol QM Aesthetic

    Howard S. Glazer, DDS, FAGD
    April 1, 2021
    In this bimonthly column, Dr. Howard Glazer reviews a promising new product or material to hit the dental industry. In this installment, learn more about Provicol QM Aesthetic...
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    COVID-19 and Dentistry

    5 myths about the COVID-19 vaccine

    Thomas M. Paumier, DDS
    April 1, 2021
    As COVID-19 vaccines become more available, so do the myths and misinformation that spread about the vaccines. This dentist wants to dispel the myths.
    Image courtesy of Kulzer
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    Science & Tech

    I have it—you want it! Venus Diamond One & Venus Pearl One

    Howard S. Glazer, DDS, FAGD
    April 1, 2021
    In this bimonthly column, Dr. Howard Glazer reviews a promising new product or material to hit the dental industry. In this installment, learn more about Venus Diamond One and...
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    Overhead and Profitability

    6 ways one dental practice owner increased revenue in 2020

    Joanne Block Rief, DDS
    April 1, 2021
    Author Joanne Block Rief, DDS, saw her practice’s revenue increase in a year where many practices suffered debilitating losses and most broke even at best. How did she do it? ...
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    Overhead and Profitability

    Tracking dental practice overhead and what the results mean

    Allen M. Schiff, CPA, CFE
    April 1, 2021
    What’s reasonable overhead in a general dental practice? How is overhead measured? Read on to learn the answers—and why this matters for your success.
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    Culture
    Practice

    Build a successful culture in your dental practice

    Jay Geier
    April 1, 2021
    What is dental practice culture, and why should you care about it? It defines who you are and how your patients view you, and ultimately leads to your success.
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    Patient Communication and Patient Financing

    Steps to build a successful dental practice

    John A. Wilde, DDS
    April 1, 2021
    This dentist shares what worked well for his practice during his 40-year career. Here's how he built strong relationships with patients and a happy dental team.
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    Practice

    Dental Economics Advisory Board profile: David Rice, DDS

    March 11, 2021
    Together with our publishing team, board members work to improve DE and make it an essential resource for dentists and the dental industry. Let’s meet David R. Rice, DDS.