Proofs Magazine, September 2009 ARTICLES

Volume: 92

Issue: 4

September / September 2009

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Editor’s Note:

Another year, another successful program put together by the Dental Trade Alliance (DTA).

A free gift for your customers: Continuing Education

You’ll notice something new in this issue of Proofs™ — continuing education.

2009 International Dealer Directory

2010 Meetings Calender

Six ways to differentiate your business (and not one involves a price cut)

Look at what the competitor is doing! Look how little the competitor is charging! Certainly you’ve heard “the sky is falling” from your employees, your partners, and your friends.

Making the connection

Ihad the privilege of training five great sales teams this year. One of the main themes that I teach in sales training is understanding the dental customer as a dentist and a person.

Turning the current recession into a marketing opportunity

Have you noticed how quickly so-called “business leaders” can turn into wimps? They strut their stuff when the economy is booming, making it clear their success is of their own making.

Relationships first … profits second

My journey and viewpoint as a clinician is slightly different from the norm. I have extensive experience both in clinical practice and globally lecturing and writing in my specialty of endodontics.

Six steps to great customer service

Customer service can be the foundation that supports and strengthens your relationships with dentists.

Product Update

It’s always difficult for sales reps to keep track of the latest product introductions. Proofs will showcase some of the newest products on the market during in a new product section in our November issue.

People & Places

Trade News