Proofs Magazine, January 2009 ARTICLES

Volume: 92

Issue: 1

January 2009

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Editor’s Note:

Happy New Year to you. I hope 2009 is off to a good start for you and your business.

Objections make you better

In general sales training, the word objection is usually accompanied by the phrase “get around it,” or “overcome it.

Our editorial board members review the ADA Annual Session

I recently asked the editorial board members for Proofs to share their thoughts about the ADA’s annual session in San Antonio.

Darby Dental Supply: Celebrating 10 years in Memphis

Editor’s Note: Following is an interview with Darby Dental president Gary Rosenberg and vice president of sales and marketing Michael Bocian.

It’s time to get the message … Why your customers will never be the same

“Let’s put it all behind us.” These few words capture Americans’ unquenchable optimism.

Bailout bill tax savings … What you need to know

Talk about last-minute tax law changes that will affect many within the dental industry, including equipment manufacturers and dealers.

Selling to dental professionals: The Technology Quotient™

In the fairy tale “Goldilocks and the Three Bears,” Goldilocks is presented with three bowls of porridge and, after sampling the merchandise, she opts for the one that is “just right.

Communicate better … sell more

Sales is ultimately about communication and persuasion. The words you use have tremendous impact on others.

Workers’ compensation and declines in claim frequency

Astartling 69% of injuries and illnesses may never make it into the BLS Survey of Occupational Injuries and Illnesses (SOII), the nation’s annual workplace safety and health “report card.

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U.S. dental manufacturer Directory

Trade News

People & Places