Proofs Magazine, November 2009 ARTICLES

Volume: 92

Issue: 5

November / November 2009

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Editor"s Note

By the time this issue of Proofs arrives in your mailbox, we will once again be knocking on the door of the holiday season.

A free gift for your customers: Continuing Education

Once again, this month Proofs is proud to bring you continuing education.

Getting more bang for your marketing buck — leveraging technology to help your effectiveness

“Half the money I spend on advertising is wasted: the trouble is I don’t know which half.

Broaden and build: Productive partnerships

The history of successful partnerships proves the adage that the whole is greater than the sum of its parts.

The winds of regulatory change are coming to dental marketing

If you hadn’t already noticed, it’s no longer a question of whether or not the winds of regulatory change are coming to professional dental marketing.

Who do you trust? Who trusts you?

When you make a sale, the first thing you do is celebrate the victory. That’s fine for a minute or two, but then you have to make more sales.

North American CEREC sales reach first $1 billion mark

Patterson Dental and Sirona announced that North American CEREC sales have recently surpassed the $1 billion mark.

Planning forever tax savings

Now is the best time to think about reducing your business’s tax bill even lower than the point the economy may have driven it to … and, of course, to keep that tax bill at its legal minimum for many years to come.

Marketing 2010: New rules and timeless jewels

Ever since pottery manufacturer Josiah Wedgwood invented the concept of marketing in the late 1700s, marketers have struggled to figure out what works and what doesn’t.