CEO, cofounder of 1-800-DENTIST launches dental marketing book

March 17, 2009

LOS ANGELES, California--Fred Joyal, CEO and cofounder of 1-800-DENTIST, is launching a new book, Everything is Marketing: The Ultimate Strategy for Dental Practice Growth, April 2-4 at the Townie Meeting in Las Vegas, Nev.

The book takes dentists step by step through their practice, showing how little changes can have a big impact.

Drawing on more than two decades of industry experience, Joyal teaches dentists how to attract new patients, convert more calls into appointments and increase case acceptance by improving their practice marketing.

The book delves into a range of topics to help fuel a dental practice. These include:

* Why dentistry's unique business model is such a huge advantage

* How to create an unexpected and unforgettable patient experience

* Why patients leave your practice--and how you can keep them for life

* Proven ways to boost patient loyalty and word of mouth

* Secrets to building a strong (and happy) team that your patients will fall in love with

"Every dentist who is serious about their practice should read this book," said Dr. Paul Homoly, president of Homoly Communications Institute. "There is no one else out there who can equal Fred Joyal's knowledge of dental consumers and how to successfully market a dental practice."

"Dentistry is one of the greatest professions on earth. It's also one of the most misunderstood," said Joyal. "After reading this book, dentists will have all the information and tools they need to properly market and grow their practice."

There will be a book release and signing at the 1-800-DENTIST booth No. 520 April 4 at the Townie Meeting at Caesars Palace on following Joyal's keynote speech, which begins at 9 a.m. T

If you have questions or would like to interview Joyal, contact Nick Armstrong at (310) 215-6593 or send him an e-mail at Nick Armstrong.

For more information on the book, go to GoAskFred.com or Amazon.

To read more about Fred Joyal, go to Fred Joyal.

To comment on this topic, go to PennWell Dental Community site.

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